Draft case study. Images, figures and quote marked “SAMPLE” are placeholders.

How we rebuilt Trenzo’s store and made its ads pay

Trenzo sells premium wallets and card holders across Bangladesh. We redesigned its online store from scratch, set up proper tracking and took over its Meta ads, so every taka spent could be traced to a sale.

  • Ecommerce
  • Store redesign
  • Meta ads
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trenzobd.com
Trenzo online store homepage
−41%Cost per purchase · sample3.7×Website purchases · sample
Industry
Wallets & accessories
Services
Store redesign + Meta ads
Market
Bangladesh
Timeline
SAMPLE · 3 months
The Starting Point

A great product, held back online

SAMPLE: Trenzo's products were premium, but the old store didn't feel that way. Pages were slow on mobile, product photos were inconsistent and checkout took too many steps.

SAMPLE: Most orders came through Facebook messages and phone calls, which made them easy to lose and hard to track. Ads were mostly boosted posts, with no way to see which ones actually sold.

trenzobd.com
Trenzo store: old design on the left, new design on the right
Old storeNew store

Drag the handle to compare the old and new store

  • Mobile-first design

    SAMPLE: Built for the phones most customers shop on.

  • Faster checkout

    SAMPLE: Fewer steps, with cash on delivery built in.

  • Bulk-order channel

    A separate path for wholesale and corporate buyers.

  • One order dashboard

    SAMPLE: Every order in one place, nothing lost in DMs.

Page by Page

Where customers browse, decide and buy

Three pages make or break an online sale. Here’s how each one changed.

01 · Shop page

A shop that helps customers find the right wallet

The old shop was one long list sorted by nothing in particular. Now customers narrow it down by colour, price, feature and material, and every product looks its best.

trenzobd.com/products
Trenzo shop page: old design on the left, new design on the right
Old shop pageNew shop page

Drag the handle to compare

Before

  • Washed-out photos in a cramped grid
  • No filters, just categories and a pile of tags
  • Long, inconsistent product names
  • Colour and options hidden until the product page

After

  • Filters for colour, price, features and material
  • Large, consistent product photos
  • Colour shown on every card, with price alongside
  • Add to Cart right from the shop

02 · Product page

Product pages that make the decision easy

The product page is where customers decide. The old one made them dig for answers; the new one puts everything they need to say yes in one clear view.

trenzobd.com/product/obsidian-flow
Trenzo product page: old design on the left, new design on the right
Old product pageNew product page

Drag the handle to compare

Before

  • Small, dull photos with no gallery
  • Price, stock and options hard to spot
  • One long wall of text instead of clear details
  • Orders by phone call or Facebook message

After

  • Large photo gallery showing every angle
  • Price, stock and colour clear at a glance
  • Custom laser engraving with position preview
  • Order Now and Add to Cart side by side
  • Smart tracker add-on in one tap

03 · Checkout

A checkout that gets out of the way

Fewer fields, clear steps and every way to pay. Customers see exactly what they're getting, engraving included, and finish the order in a minute.

trenzobd.com/checkout
Trenzo checkout: old design on the left, new design on the right
Old checkoutNew checkout

Drag the handle to compare

Before

  • 12 fields to fill, most of them not needed
  • Shipping cost hidden until a phone call
  • Cash on delivery as the only way to pay
  • No engraving or personal touch

After

  • Just name, phone and address
  • 4-step progress bar and free delivery shown upfront
  • Cash on delivery, SSLCommerz and bKash
  • Engraving carried into the order summary
  • Warranty and replacement promises right before paying
Challenges & Solutions

Every problem, solved

  1. Challenge: SAMPLE: Orders came by DM and phone, and some got lost.

    Solution: A proper store with checkout and one dashboard for every order.

  2. Challenge: SAMPLE: Ads were boosted posts with no sales tracking.

    Solution: Meta Pixel and Conversion API set up, so every purchase is counted.

  3. Challenge: SAMPLE: The same few ads ran for months and got tired.

    Solution: Fresh creatives every week, with budget moved to the winners.

  4. Challenge: SAMPLE: Bulk buyers had no easy way to order.

    Solution: A dedicated bulk-order channel alongside cash on delivery.

The Results

Less spent per sale, many more sales

Straight from Trenzo’s Meta Ads Manager, before and after the new store went live.

  • Cost per purchase

    −41%

    Before

    ৳297

    After

    ৳176

  • Website purchases

    3.7×

    Before

    194

    After

    721

  • Ad spend, scaled up

    2.2×

    Before

    ৳57.7k

    After

    ৳126.7k

Straight from Meta Ads Manager: before the new store, then after. Tap a report to see it full size.

What We Did

One team, store to sales

Design, build, tracking and ads were handled by the same team, so nothing got lost between agencies.

  1. Week 1Audit of the old store and ad account
  2. Week 2–4New design approved and built
  3. Week 5New store live, tracking set up
  4. Month 2–3Ads relaunched, tested and scaled
“SAMPLE: Webbriks gave us a store that finally looks as premium as our wallets, and for the first time we can see exactly which ads bring sales.”
TSAMPLE NameFounder, Trenzo

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